This will be coming very handy at a time when marketing executives are channeling mainstream advertisement dollars out of TV and into social media, but with questions still looming on Facebook display and social ads efficiency and future competitiveness.<p>The app itself is very streamlined, as is usual with the great team behind the product. Expect some faster-than-shutter-speed deployments on new features and bug fixes!<p>This MVP doesn't hint at the business model and the potential for monetization, but there are obvious SaaS/subscription models that are becoming quite widespread with analytics products of this kind.<p>All in all, a useful product in a great packaging, attacking a booming market with high "disposable income". I'm betting this will skyrocket.