I enjoy the bucket metaphor. You can't get more water out than you put in, and there will always be loss in-between. I will definitely be looking through these glasses for the rest of the day. Maybe I will learn something new, so thank you.
Great article! I think where most people falter is in the create phase, not a lot of people create things of great value. Communicate and capture are easily done any time after you create great value.<p>Facebook could be an example of a startup with great value who didn't communicate or capture until they were extremely big.