So i work at a professional service firm (non-programming job) and we use a software with a really crappy interface to do a specific project management task, other firms are even using Excel. What should i know/read before launching a product for this market and how do i approach it?
I think the usual answer would involve looking at articles about customer development, lean startup, etc. But if you're still employed at your current company, it might be tricky (legally and ethically) to talk to potential customers and write a prototype.<p>Sorry for the obvious question, but does that "crappy interface" and using Excel imply that completing the task entails substantially more time than by using your hypothetical software?<p>If it's just user-interface/usability problems then you have to think twice before putting a lot of effort on it.
"Project management" is the worst possible domain with the worst possible customers to try to sell a product in.<p>Let them use excel, they deserve it. Seriously.