Regarding the 'Kickstarter style', I think it's a bit disingenuous to refer to the people that preordered as 'backers'. The term connotes an investment, when this seems to be a cut-and-dried preorder - the production run is certain, and there is no risk of the project failing and taking all the money with it like there can be with Kickstarter.
I thought this was going to be a rant but was pleasantly surprised.<p>I really liked the product page breakdown – sort of rudimentary, but pretty helpful. I'd be really interested in seeing more launches/product pages dissected like this.<p>Anyone know of a blog/site/resource that does this type of thing on the regular?
I'm interested in the "white-labeled Kickstarter" style approach. As I recall, app.net did the same thing. Are there services out there that help do this?
It is nice to see that they've come so far from the days of <i>"Lockitron (YC S09) Lets You Unlock Your Door With Your Phone"</i><p>[1] <a href="http://news.ycombinator.com/item?id=2546752" rel="nofollow">http://news.ycombinator.com/item?id=2546752</a>
BTW some great feedback in the post comments from Lockitron co-founder Paul with more detail on how & why they took this approach: <a href="http://danielodio.com/dissecting-the-massively-over-subscribed-lockitron-launch" rel="nofollow">http://danielodio.com/dissecting-the-massively-over-subscrib...</a>
I heard about Lockitron via an email from a friend before I saw the article on HN. Perhaps the huge interest is due to the concept going viral?<p>Most of the techy articles I read on HN I wouldn't bother forwarding to my non-techy friends or family; this however I would share for the "Wow! The geeky future!" factor.
This is more 'dissecting the landing page'. Paul's comment there was by far the most interesting part.<p>I was looking for more of a how people got to the site etc.. but i suppose it was mostly just [YC] > [HN/Reddit] > [TechCrunch] > [Twitter].
After I saw the white-label Kickstarter thing on app.net I wondered if there was anyone out there offering an embedded service. Doesn't look like there is.