I've been working on a life organizing site for the past 2 or 3 years now and I'm finally in a position to launch it. However I'm having a hard time coming up with some practical steps that I can do every day to increase its exposure. Marketing isn't my strong suit or even an interest but I know its necessary. I've tried to submit it to the social sites but it seems to get buried in the noise too fast.<p>I know there are a lot of things that need to be done but its difficult to focus on a strategy when you arent sure where to begin. Any advice would be appreciated.
I would identify a few key users who have written posts about 'life organizing' or similar topics, really focus on the people that would be excited to use your product. Reach out to them, get their feedback, ask what current tools they use & what sites they visit any meetups/conferences to note?<p>Treat them as early adopters & value their insight.<p>If you're having trouble at identifying this kind of person you need to hone in on your ideal target customer, learn the keywords needed to find this type of person.<p>This will also help when you come to do a PPC campaign.
Well first off I usually release something after a few weeks of development there's no need to go so long (3 years) before releasing. It doesn't need to be perfect, as Seth Godin would say "Ship the damn product". Find your users (if they exist), engage with them and if you have a viable/useful product they will use it.
If it's getting buired in 'noise' are you sure your product isn't just noise?<p>Make a blog, write about what you're doing and if it's interesting you will find readers. Then ask these visitors to get involved.<p>The other alternative is to throw down a bunch of cash on PPC advertising.