I use Pathjoy to clean my apartment and I love it. The booking process is simple and the quality of the cleaning has always been superb. Recently a second cleaner came by at the end to check up on the quality of the cleaning, which is something I've never seen from any other cleaning service. It was also a great price, I can't see myself ever switching from it.
I think there are some big problems with this latest round of "TaskRabbit for X", aggregated labor services (Cherry, GetMaid, and others). In the case of Pathjoy, the differentiation they are trying to sell is price. The technology is nothing special unless your idea of finding a house cleaner is Craig's List. Yet, is price the problem to be solved with these services? Is pushing down the price on a service like this beneficial to anyone except the aggregator?<p>For some TaskRabbit type tasks, especially the last minute or one-off tasks, it make a lot of sense because the transaction may not have happened otherwise. However, for these kinds of
specialized labor type tasks, isn’t there some harm done to the service market through lower wages for the cleaner and inconsistent service for the customer?<p>Also, how does Pathjoy maintain customer loyalty? If service is a kind of “on-demand” how can you maintain consistent work for the cleaner? What is to stop the cleaner or customer from doing an “under the table deal”?<p>I think there could be an opportunity to “Disrupt” these older services but I’m sure lowering the price is NOT the way to a sustained business, even at scale.
Is there really a problem to solve here?<p>I have cleaners from a notable SF-based cleaning firm come every two weeks. Sure, I have to call them up if I want to reschedule or whatever but it's really no big deal.<p>Interacting with a human being who knows me by name isn't necessarily a bad thing, esp for something so personal like cleaning my home.<p>Thinking about cleaning, the issues I care more about are thing like are they using quality products like Method, are they bringing their own equipment, do they do do stuff like change my bed, is it the same person who comes every time who therefore gets to know my place and what I like.<p>Whether I can book an appointment on my iPhone isn't high on the list. Unlike something like Uber, I don't see how the addition of high-tech is really helping here.
I like the trend of YC companies and other startups marrying technology (billing, scheduling, authentication) to old school service businesses. there are a number of stories of individuals doing this making 6 figures a year running these types of businesses. (see g-maids in dallas)
I'd bet that least 2x more people would use a maid service if someone did it in just the right way. I think the biggest issue to fight is procrastination and fear of uncertainty. Some kind of loss-leader promotion might pay huge dividends.<p>The front page is perfect and if it only said "First cleaning is on us. No upsells. No commitment. No kidding" or something I bet you'd get tons of people to try it and the LTV would make up for the acquisition costs.
Reminds me of GetMaid... was on HN a week or so ago. Seems to be a similar model. I think GetMaid even used backpacks to carry cleaning supplies in dense urban areas too.
I'm not sure if "housecleaning for the masses" is the ideal message. I'm willing to bet that most people either value time (already have cleaner) or money (clean their own house). You normally need a pretty big price drop to create a new segment - even 2x is not enough in my opinion.<p>My message would be "a better housecleaning experience, at a better price".
No way the $20/hour rate is going to stay that low in the Bay Area, unless they run it as a loss leader.<p>You cannot get any cleaning person around here for less than $30/hour. I don't think it would be possible to pay people the legal minimum wage and make profit at $20/hour.
I received an invite from Exec for a similar offering this week. $50/hr for 2x cleaners, reserved online, including pickup/dropoff of your house keys so you don't have to hide or give away a copy of your key.