Not a lot new here but upvoting anyway just for this line:<p>"UX is something that always evolves and gets better and better with data, user feedback and just availability of more time and is inherently an iterative process, just as is the core product development process."<p>Seems obvious but definitely is something I run into often - treating UX/Interaction Design as a standalone one-time thing you do, like taxes, rather than an ongoing process.