The article links the anti-ad movement to anti-capitalist feelings.<p>Advertising is not essential to capitalism. While economists built countless models that show the superiority of competition and free markets, advertising is something they have barely studied. One of the fundamental assumptions of most models is that consumer preferences are fixed. Advertising works by changing user preferences, so the typical economic model will not be able to say anything about its effect on the economy.<p>I studied economics in the early nineties, and I remember having a look at the literature about advertising. There was a study that showed cigarette companies competed only through advertising, leading only to higher prices, not to better products. Another study showed that the introduction of advertising for glasses led to lower prices, and concluded that in that case advertising had helped competition work better. I think there was one weird model that somehow argued advertising was good because it allowed people to enjoy life more.<p>I concluded that there is a good part and a bad part of advertising. The good part is conveying information that helps making better choices. The bad part is bringing products to your attention regardless if they are good or not. My personal impression is that the bad part drowns out the good one.