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The Plot to Destroy America's Beer

4 pointsby bcnover 12 years ago

3 comments

fdrover 12 years ago
I find this article to be an intriguing piece of journalism. In the end, it's not clear to me if the people who like the pre-InBev beers are merely sentimental, or are speaking to a real wide-spread erosion of quality for beers under their sway.<p>Is InBev -- compared in the article to a private-equity pump-and-dump operation -- buying brands and chipping away at them to turn their hard-earned customer loyalty into the impressive profits reported over a finite period of time, like strip-mining? Or, are they are a positive globalizing force that may make some sacrifices, but generally improves the quality and availability of beers available to all, especially in places without a local micro-brew economy or supply chain?<p>The answer is probably somewhere in-between, but how much of each?
cafardover 12 years ago
When I started drinking beer, long ago, the American options were pretty limited, and mostly to light lagers. They lost a lot of ground to imports and microbrews when younger consumers discovered that beers didn't have to taste like Bud/Schlitz/Miller (and when those consumers developed the earning power to pay for them). We'll see how the InBev model holds up if they damage brands.
cmccabeover 12 years ago
People still drink macro-brews, and expect them to taste good? Come on.