All of these examples concern social networking products... I would curious to hear more from B2B online services. Tell us more about Salesforce, Atlassian, Zoho, Box...
WOW. Great article...NOT. All of those "Growth hackers" indicators are just normal activity indicator.<p>"Someone sign up on my service and does something on my service that's expected of them to do?" BOOM! Leading indicator... No shit Sherlock...<p>As a marketer I'm getting tired to this buzz word shit around growth hacker...
Taken at face value, Dropbox's indicator is particularly interesting:<p>> ChenLi Wang, who runs the growth team at Facebook [sic: Dropbox?], said that the leading indicator of an engaged Dropbox user is when they put at least one file in one Dropbox folder on one device.<p>Basically - the leading indicator is any use at all. The other business' all had, relatively, a much higher threshold.<p>This is probably because Dropbox is immediately useful and stupid-easy to use.<p>Of course, it's hard to take this at face value since we don't know how everyone is defining an engaged user (and each definition isn't directly comparable to the other services' definitions).
I was curious: when optimizing a leading indicator, what sort of effect does that have on said leading indicator?<p>Presumably there can be a correlation-not-causation effect, and optimizing said indicator wouldn't have as much as an effect on engaged users as it did on the indicator itself. Does anyone know of a situation where they had an increase in the leading indicator but none in engaged users? Might the relationship change over time?
I thought this was going to be 'leading indicators of enraged users'... which would be a pretty interesting thing to get analytics on to identify user pain.<p>Erratic mouse movements, page refreshes, etc ;)