Why not

Odd. The Half Bakery was doing this for years.<p><a href="http://www.halfbakery.com/" rel="nofollow">http://www.halfbakery.com/</a><p>One of their best ideas was the Creme Cheese Ring.<p><a href="http://www.halfbakery.com/idea/Cream_20Cheese_20Rings#1228480906" rel="nofollow">http://www.halfbakery.com/idea/Cream_20Cheese_20Rings#122848...</a>

One of the founders, Barry Nalebuff, put his money where his mouth is: he cofounded Honest Tea.

Oh man, this is going to kill a good bit of my Sunday morning... (Thanks!)

Site is hanging for me...