This article is full on opinions, light on new information.<p>Horace, from Asymco, provided a [much better analysis](<a href="http://www.asymco.com/2012/10/29/the-iphone-and-apples-margins/" rel="nofollow">http://www.asymco.com/2012/10/29/the-iphone-and-apples-margi...</a>) on why the recently announced lower margins are in line with Apple's historical performance during every product launch.<p>Also, you can get a better perspective by reading [previous comments on HN](<a href="http://news.ycombinator.com/item?id=4714473" rel="nofollow">http://news.ycombinator.com/item?id=4714473</a>) of why Forstall and Browett leaving Apple is actually <i>positive</i> for the company.
More rubbish designed to get page views.<p>The fact is that Apple has a 2013/2014 roadmap of incremental updates that could all continue to sell very well. Retina iPad Mini. Retina MacBook Airs. New Mac Pro. NFC/Passbook iPhone.<p>Not to mention that Johnny Ive's iOS 7 and OSX 11 could easily reinvigorate both platforms.<p>And then from the business side Apple is only just starting to tap into India/China both of which see the iPhone as a status brand ala Louis Vuitton. Expect major growth here.