This seems like a disingenuous service. For any company, the goal of having a corporate blog is to demonstrate your employees' knowledge and present interesting problems you've encountered. There are two outcomes I see from outsourcing blog posts:<p>1) interesting content which isn't directly relevant to your business. They write a good blog, but it's always going to be an arm's length from your real business. Either you mislead users about where the content comes from, or you're up front and people realize that he blog, while good, doesn't really reflect your business.<p>2) the company doesn't really have bloggers for niche enough specialties to be interesting. You end up with a broad, lookalike blog that could have been written by anybody. This stops customers from engaging with your company.<p>The correct answer is what New Relic does with The Daily WTF; sponsor an established or up and coming blogger. Make the relationship clear. Users will appreciate your funding interesting content, while understanding that you didn't create it. If you align the audience of the blog with your customer base, I think you could get the same effect without the middleman.<p>Edit: this definitely seems to fall into category two. Their example posts are overly broad and not very engaging. Lots of link-baity, list-format titles which will drive eyeballs, but ultimately have poor conversion. I'd be interested in any case studies that prove me wrong, thugh
Outsource your blog today! Curated top trending topics, SEO optimized, ready to go viral and customized to your audience.<p>This is the kind of crap I wish would disappear from the web. At least Google is trying to do it's part. I also think a company blog is not the place for this kind of arbitrage, I see it often on random companies websites and it shows: instead of engaging the audience, the post listing looks like a pyramid marketing scheme.
Ghost writers for blogs.<p>Isn't the whole reason for reading a blog, instead of some other publication on a similar topic, to get insights from (apparent) blog author?
Not to be down on the service, but I have to do some nitpicking.<p>There is a difference between "checkout" and "check out". "checkout" is not a verb, but a thingamajig. "the checkout page". "to check out" is a verb.<p>The first proper word on the blog seems incorrect. That doesn't inspire confidence. There are a few more problems with the text such as (preposition) words that appear missing, for example.
I have a long long list of blog posts I haven't got around to writing. Creating the skeleton is easy, but filling in the details is time consuming. I can see a use for this service to get someone else to do that. I don't really see a big deal with this, so long as everyone involved is credited.
I like the concept although I always hesitate to use ghost writers. If you really want my business, you have to show me the money. Demonstrate the expertise in your writers, their engagement (comments), their impact/retention (uniques/views), and their ability to write deeply interesting content.<p>What I saw was a collection of random, poorly-formatted writing samples, disorganized testimonials, and vague pricing details. Normally I'd just keep to myself and move along, but this is a service my company would potentially use in certain areas. So I think it would be a huge improvement if the site were focused on convincing me, as the owner and someone with irrational concern for our image, how you'll make us bigger/better/faster/stronger.
Hmm, it makes me think twice about corporate blogs in general if they're not written from the horse's mouth. Credibility of all corporate blogs are undermined just by this post from a service.<p>Also, it is hard to see if they use ghost writers or not. Which, makes me even more skeptical.
You might want to ask one of your copyeditors to have another look at your website.<p>On the Features page:
"We'll take some basic information about what <i>you</i> field you're in and what you need written."
here my tl;dr: if you don't want to write a blog, but instead want to be well-known because of your blog, then don't write one.<p>Don't do stuff for the wrong reasons.
From the blog post and main screen, I have no idea what this service is selling. Is it promising to aggregate blogs/tweets/FB posts of a certain topic and deliver them to you on a weekly basis? Is it promising to prompt you weekly along the lines of "you promised you'd write about ___ today!"? Is it promising to find ghost writers for the topics you specify, and have them churn out content on a weekly schedule?<p>Once I've specified weekly blog posts from topics I have in mind, the next form makes it pretty clear that the service will find people to write your blog for you, which sounds pretty skeevy. I don't know how you would detect a Scripted blog post, but I'd rather not see them on HN. If someone's writing is good enough to make it to HN, it should do so under the author's own brand. Just my opinion.
Is this solely for people that know the topics your writers are writing on thoroughly enough that they don't approve something that is potentially harmful to their brand? What happens in the event that the audience is largely put off by the post or if the author is wrong about the topic they're writing on but the client was none-the-wiser to it at approval?