"Bharti SoftBank (BSB) [India] has developed a new messenger called ‘Hike’ messenger that will take on the rivals head on. (...) What’s so cool about Hike Messenger? BSB is trying to address one big pain-point with all the available messaging services. If you’re using WhatsApp, then in order to send message through it, your contact too needs the WhatsApp messenger installed. BSB says that Hike Messenger will address this problem. It will convert the instant message into an SMS and deliver it to the contact if they don’t have the Hike Messenger installed on their mobile. Of course, the users will be able to reply to your Hike message via simple text message and the app will be delivered to your mobile right into the Hike app."