Speaking of Pizza spam, Domino's in the UK do some sleezy things with their ordering. After entering your order information and proceeding to the delivery page you're asked to input your email, name and phone number (so they can contact you if the driver can't find your address). The form has 2 check boxes, before May 2012 this stated "Tick the boxes below if you want to receive marketing material via SMS and Email" however sometime around May 2012 they changed this to state "Tick the boxes if you do not want to receive marketing material via SMS and Email".<p>Any customer that has previously used Domino's pizza (probably most people that order?) has gotten so used to their form that they don't think to re-read every input. I got caught out by it and it's really really lame that they did that. Not only are they going against the conventions we all expect (tick to include, not tick to exclude) they switched it to trick customers!<p>I wonder if they're breaking similar laws.
I don't understand how franchises work. If there were a couple franchises that were responsible for sending the texts, why is the main Papa John's company getting sued, and not the responsible franchises?<p>Especially after the main company seemingly told all the franchises to knock it off when they noticed...
I wonder if some of those 500,000 messages were relationship or transactional in nature since the FCC does not ban those [1]<p>1. <a href="http://www.fcc.gov/guides/spam-unwanted-text-messages-and-email" rel="nofollow">http://www.fcc.gov/guides/spam-unwanted-text-messages-and-em...</a>
I think it takes the same skill to discover cases with potential for class action suits as it does to discover and flesh out great ideas.<p>Think I should start networking with these kind of lawyers and use their skill to develop my ideas.