Jessica Alba is Hot, Mathematically Speaking

Here's some fun followup on this steaming pile: <a href="http://www.plasticbag.org/archives/2007/09/ben_goldacre_vs_clari/" rel="nofollow">http://www.plasticbag.org/archives/2007/09/ben_goldacre_vs_c...</a>

0.69 vs 0.7? If that precision reflects accuracy, how did they get it?

25/36=0,69444... Looks more like 0.69 than 0.70.

"The Jessica Alba sashay beat off competition"?