I've been curious about inDinero as well, but they don't seem to have a free trial option. I once signed up, but forgot about it, and now it won't even let me poke around the UI without enabling billing:<p><a href="http://i.imgur.com/71poC.png" rel="nofollow">http://i.imgur.com/71poC.png</a><p>Any startup that wants to tackle this space should: 1) allow import of Quickbooks files, and 2) have a free option which allows you to import / type in numbers and run a <i>simple</i> report. Then, if you want more automation or detailed reports (e.g., for taxes) then you need to pay up.<p>Basically, I'm not going to pay up for something I can't test drive (for like a year), since both my accountant and I are already used to QuickBooks. To overcome my inertia, you have to blow my mind with your features and/or your pricing model.
Best options seem to be web services like Wave Accounting or Xero.<p>The same problem exists on the personal side: There does not seem to be any decent alternative to Quicken.