Ask HN: Best resources for learning about entering the B2B market?

7 pointsby maineventover 12 years ago

Have been recommended "The Four Steps to the Epiphany" - Steven Gary Blank<p>Any others?

3 comments

creativeoneover 12 years ago

"The Four Steps to the Epiphany" - Steve Blank <a href="https://www.amazon.com/dp/0976470705/ref=as_li_ss_til?tag=smacovlan-20&camp=0&creative=0&linkCode=as4&creativeASIN=0976470705&adid=1RAHFN03MMTCCMN5G06A&#38" rel="nofollow">https://www.amazon.com/dp/0976470705/ref=as_li_ss_til?tag=sm...</a>;

brudgersover 12 years ago

In my opinion, B2B is a business model, not a market. Stocking washrooms with toilet paper, providing office temps, and Red Hat Enterprise Linux support all are in different markets.<p>Domain expertise is important.

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lsiebertover 12 years ago

Domain expertise is extremely important as brudgers said. But you can hire that expertise to some extent.