Every business is looking for ways to achieve new users/customers. Making inroads using traditional/online advertising techniques can be pretty expensive, so what if you found another business willing to exchange space in their email newsletter for space in yours?<p>Of course, you probably wouldn't want them to be a competitor - that's fairly obvious. Taking the example of a classy restaurant, they might exchange newsletter space with a high end men's clothing store. They might even consider another restaurant with a different dining experience and/or in a nearby town, because as a restauranteur you know that people move between restaurants anyhow, so play that knowledge as an advantage.<p>You both gain exposure to a <i>new</i> audience and maybe website visits that you could convert into customers.<p>Would you do it? Why or why not?
There are lots of parameters that would worry me before I trade space in my email newsletter
1. My subscriber count vs the other newsletter's count (Probably the biggest problem if I have a large user base)
2. Reputation of the other business
3. Audience relevance<p>All in all, I feel barter can surely work if proper metrics are put to it. I'm beginning to think about bartering tweets, facebook posts, blogs etc etc!