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Google acquires BufferBox (YC S12)

295 pointsby mmccauleyover 12 years ago

46 comments

revelationover 12 years ago
This is a german Packstation: <a href="http://images.computerwoche.de/images/computerwoche/bdb/1841866/890.jpg" rel="nofollow">http://images.computerwoche.de/images/computerwoche/bdb/1841...</a><p>Welcome to the future, America. I'd be happy to see what a startup under Google can do, but the competition isn't exactly asleep.
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htfover 12 years ago
Self-driving cars + robot arm + bufferbox = extremely cheap, fully automated delivery service. Add a robotic distribution center <a href="http://www.youtube.com/watch?v=Fdd6sQ8Cbe0" rel="nofollow">http://www.youtube.com/watch?v=Fdd6sQ8Cbe0</a> and you have an automated Amazon competitor. If, on top of that, Google turns your Google account into a bank account, you'll be able to buy literally with one click. Google's dominance in mobile with Android will ensure that everyone has a Google bank account through which you can make most of your purchases. If you're a manufacturer, Google will take care of all your advertising for free, just so long as you give them a tiny cut of each sale. Google will be a trillion dollars company.
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ChuckMcMover 12 years ago
I don't know about you but I want to see a buffer box setup where one of the lockers just says "I'm feeling Lucky" :-)<p>Edit: and given a game of chance, and games in general. I wonder if anyone at Google has considered combining BufferBox with Ingress such that as you're playing the game if you 'win' a power up it is in the form of Google schwag in a locker, where the open code and which locker appears on your augmented reality glasses to claim your 'prize'.
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tptacekover 12 years ago
One of the best possible outcomes: very cool new business idea, continues operating, backed by Google, with founders compensated for the risk they took launching it. Awesome news. Congratulations!
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rm999over 12 years ago
I'm guessing this is related to what I just read in the new Economist: <a href="http://www.economist.com/news/21567361-google-apple-facebook-and-amazon-are-each-others-throats-all-sorts-ways-another-game" rel="nofollow">http://www.economist.com/news/21567361-google-apple-facebook...</a><p>&#62;Google is experimenting with a service that would let folk find goods online, order them and have them delivered within a day for a modest fee. This seems similar to Amazon’s hugely successful “Prime” service, which costs $79 a year to join in America. Rather than try to replicate the e-commerce giant’s extensive network of warehouses, Google is looking for partnerships with shipping companies and retailers instead.<p>I'm excited to see what Google can do. Amazon dominates e-commerce so well I'll often buy from them even if there are cheaper options elsewhere (because it's easier). Competition, as usual, will be good in this space.
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relixover 12 years ago
Slightly offtopic tangent:<p>So by now we're all aware that these are already ubiquitous in Europe.<p>The question I have is why it took so long to reach the US? Why didn't the main shipping companies there like FedEx and UPS step up and use their existing infrastructure to build something like this, much more easily than a startup could do.
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sakopovover 12 years ago
Another enthusiastic "Oh wow, Google bought us! We're going to be doing so many new things now!" followed by "Sorry we're shutting down" in a few weeks. Happens every time. Isn't that what Google does? They buy a company. Half of the team leaves because they can't go through Google interview and the other half is disbanded to work on other Google projects.
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alexsb92over 12 years ago
Incredibly happy for Mike, Jay, Aditya and the rest of the BufferBox Team! It seems like it is getting better and better for Canadian, and in particular Kitchener-Waterloo areas. One of the other cool things is that I've had my desk at the Velocity Garage right next to theirs for the past month, and I only heard of the news this morning.
xhedleyover 12 years ago
The UK equivalent is CollectPlus <a href="http://www.collectplus.co.uk/faqs#local_shop_section" rel="nofollow">http://www.collectplus.co.uk/faqs#local_shop_section</a> . Instead of picking up goods from a locker in a public area, you pick up your parcel from a convenience store. The convenience store use their Paypoint terminal to identify you and your item and get the item from their stockroom back of house. The advantage for the convenience store over lockers is they don't waste front of house space on items which can be held back of house. Paypoint provides a terminal network across 24000 UK stores to take cash for utility bills, BBC TV licences, cellphone topups and so on. Collect+ is offered by 5000 of these stores, it piggybacks on the existing network which is obviously way more efficient than building a brand new network with extra hardware. I suspect this convenience store network approach rather than lockers would apply even better to countries which do e-commerce as "cash on delivery", for example Russia.
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IanDrakeover 12 years ago
&#62;Eventually the company plans to charge $3 or $4 per package.<p>Wow, not sure that was ever going to be feasible. Won't be an issue now that Google bought them. Good for them!
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littledot5566over 12 years ago
In Taiwan, every convenience store acts like a post office where you can pick up packages, even if they are on the same street. Because there are so many 7-11's, Family Mart's, etc., the system works extremely well.<p>In Canada now, I think the only instance that is as wide-spread is gas stations. I could see Buffer Box stations at selected pumps in the near future.
uptownover 12 years ago
Here's my guess - Google will offer a service where you can have some or all of your mail forwarded to a BufferBox. That mail will be scanned by Google - applying the technology they honed from scanning books, and possibly also the technology they purchased with re-captcha. So now you've got mail in digital form, which they'll make available to you online for review - with the option to have things you want handled in-person to either your actual mailbox, or to your buffer-box.<p>The problem is - people have no experiencing with Google related to mail - so they may be reluctant to trust them to be part of this equation. So they start with packages - offering a service to help out with package delivery, and acclimating people to Google being part of the mail-delivery equation. When people are ready, they offer the scanning service.
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2arrs2ellsover 12 years ago
Congratulations, BufferBox! Can't wait to see what you guys are able to do with Google's resources behind you.
mmaunderover 12 years ago
I'd love some data on what the demand is for this. Don't most people have a fixed address that can receive packages? Can anyone share a typical need that a large demographic has? I'm sure I'm missing something, so enlighten me....
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TootsMagoonover 12 years ago
Congrats for sure. Now let's speculate on what Google will do with them? Are they going to get into online retail and compete with Amazon? Will Google be able collect data on what is stored in the compartments? Any other ideas?
polskibusover 12 years ago
even the backward Poland had such boxes for at least several years now: <a href="http://inpost.pl" rel="nofollow">http://inpost.pl</a>. I'm really surprised Google picked them.
pajjuover 12 years ago
How does this acquisition strategically fit in for Google?
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tomkitover 12 years ago
Who is liable for the security of the package at these stations? In a normal exchange, it is the merchant up until delivery to a residence/office (or signature). In this case, is the station operator liable for stolen/lost goods? For the German one it looks like it's operated by the delivery company (DHL), but in the case of third party operators, e.g. Buffer Box, I'm assuming Buffer Box is liable?
cmaxweover 12 years ago
I shipped something with Bufferbox a few days ago and am waiting for my pickup notification. Hope Google doesn't steal my package... :-)
Tyrant505over 12 years ago
Google is getting more "physical." Congrats guys.
dudurochaover 12 years ago
This reminded me of Jessica Livingston's presentation. One of the monster were the big companies who would 'aquihire' you early on.
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lifeisstillgoodover 12 years ago
The one thing I take from this is Google is very comfortable with software, and electronic hardware, but less so elsewhere.<p>Buying in bufferbox will just be early stages of a "buffer region" of satellite companies all bridging the virtual pure world of the google core and daily life.<p>Anything that currently has a key, is inefficiently owned and not shared, is fair game
alexakarpovover 12 years ago
Yay Waterloo! (swings his pink tie around)!<p>this definitely suggests an attempt to threaten Amazon on their home turf.
salimmadjdover 12 years ago
Where were these services during the Cold War era? I could imagine endless movie scripts of sending secret packages of stolen material prototypes etc. via these services. I guess drug lords and assassins might still be able to use them :)
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yasonover 12 years ago
Here's the Finnish equivalent:<p><a href="http://www.posti.fi/smartpost/english/receiving/" rel="nofollow">http://www.posti.fi/smartpost/english/receiving/</a><p>We've had these for about a year or two. The company behind this is the privatised Finnish postal service.
brandnewlowover 12 years ago
Terrific news! Congratulations to the team. When I heard you present at YC alumni day, the concept and quality of execution was clearly among the best. Not surprised by this at all!
DigitalSeaover 12 years ago
Not a new idea as pointed out, but very cool nonetheless. Google is stepping up its rivalry with Amazon a few notches here, it'll be interesting to see what comes of Bufferbox now.
zio99over 12 years ago
Kudos to aditya, jay, mike and all who helped out at UWaterloo. Fun fact: They went through Velocity here first - never underestimate the power of tractions guys. Congrats!
fatbatover 12 years ago
Thought it was a great idea along with Amazon Lockers. Just did not know they would be acquired that quick! Any hints as to the financial terms of the acquisition?
okstrover 12 years ago
Congratulations to the whole bufferbox team. Waterloo ftw.
Mistoneover 12 years ago
It's great to hear the company moves forward intact at google. That kind of google acquisition seems fairly unique. Well done BufferBox!!
rdlover 12 years ago
Wow, congratulations. I'd love to get one of these (although bigger than the one in front of YC) once I have an office.
rocky1138over 12 years ago
Congrats! We have a few of them here in the Communitech Hub in Kitchener/Waterloo. Our CEO swears by them :)
wogggover 12 years ago
Who at Google is doing due diligence? I just searched for "Atlanta" in the locations page and got a 500.
marcamillionover 12 years ago
Wow....never saw this one coming.<p>This could be awesome. Congrats guys. Look forward to seeing what the future holds.
cllnsover 12 years ago
So many Europeans surprised they do something better than America.
khangtohover 12 years ago
Yet another acqui-hire.
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matthugginsover 12 years ago
This article didn't even tell me what BufferBox is.
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rishiover 12 years ago
Congrats! BufferBox has an awesome intro video.
void-starover 12 years ago
congrats to bufferbox, and kudos on an excellent slogan: "let us handle your package" &#60;immature snicker&#62;
viraj_shahover 12 years ago
Well... that was quick. Great job!
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jonathannorrisover 12 years ago
Congrats to the BufferBox team!
maked00over 12 years ago
a) Huge risk that USPS grabs this idea and run with it b) Perfect MO for terrorists
bhouserover 12 years ago
Congrats Mike, Jay, Aditya!
Evbnover 12 years ago
Typical Google, investing in ways to provide customer service that has no human contact ever.
fakeerover 12 years ago
Is it real acquisition this time by Google? Because there wasn't any press release link and very recently there was a rumour of a company being acquired by Google.