"Welcome to the new Mashable. After two weeks of beta testing, we're excited to launch an all-new version of the site that delivers a better experience on every device -- from phones to tablets to desktops and beyond. (...) Stories begin in a column called "The New Stuff". If they are about to break out on the social web, they progress to the middle column, 'The Next Big Thing'. Those stories with the most social engagement move to 'What's Hot'."