Ask HN: what are the most promising startups in e-commerce?

two different kids of startups:<p>1. Ones that empower ecomerce, by building the infratructure for it 2. Ones that are actual ecommerce websites and sell directly to the consumer<p>If you are talking about commerce in general: stripe, gumroad,<p>Etsy, Fab, are doing well selling directly to consumers.

I'm not sure I'd call them a startup, but the first company that sprang to mind was Shopify.

Although I can't use it myself (I am European), Stripe.com, an API to accept payments.

square shopify