I predicted in our book, B = mc2, that one of the core strategic force driven by the Platform is the "decoupling" of business processes, for pretty much any business. This is happening.<p>Hotels had created value by optimizing the coupling between booking, provisioning and checkout processes. You should expect that many companies like LiquidSpace will start implementing specific processes, leaving the provisioning and/or logistics to the physical space/store/product while they handle and optimize others.<p>Why can we create more value that way today? Because we have the ability to integrate more tightly with the job customers are trying to accomplish. LiquidSpace, and others -say birthday party companies, ...- can do that much more efficiently than Marriott could ever do.