Fantastic stuff all year from Peep Laja. My thanks. Short on time? My Top 3 (no particular order): (1) <a href="http://conversionxl.com/value-proposition-examples-how-to-create/" rel="nofollow">http://conversionxl.com/value-proposition-examples-how-to-cr...</a> (1A) <a href="http://conversionxl.com/10-principles-of-effective-pricing-pages/" rel="nofollow">http://conversionxl.com/10-principles-of-effective-pricing-p...</a> (1B) <a href="http://conversionxl.com/how-to-design-user-flow/" rel="nofollow">http://conversionxl.com/how-to-design-user-flow/</a>