In 2013, Social Networks will shift from bragging about your immediate pas to organizing your future activities.<p>Google is the best positioned to drive that transition, but not with Google+.<p>The "Social Utility" model will fade because it is no longer a game of scale and commoditization.<p>Mobility is totally and forever changing the game: mobility moves the value consumers seek towards the integration with the tasks they want or need to accomplish (in a perfect Innovator's Solution case).
Is this guy serious? This article comes off as a bunch of arrogant crap. He is proposing exactly what google plus seeks to do. Circles are his equivalents of social networks and his idea that the contact list as the base is exactly what google does when you begin using it. Google+ give circles and social networks the tools to communicate in that network.