I develop paid iOS apps that are mostly focused on the business and legal markets. These apps are all less than $30 US per download so they are not cost prohibitive for these types of customers.<p>Now I'm looking to develop some advanced training packages that include videos, PDFs, sample files, and other types of media that will help customers take full advantage of the apps.<p>I'd like to offer different training packages at different various points but I'm afraid of alienating customers by charging for training rather than providing it for free.<p>Have you ever encountered a similar situation and do you have any advice regarding this matter? I'd be curious to learn how others have dealt with this before. Thanks in advance.
<i>I'm afraid of alienating customers by charging for training rather than providing it for free.</i><p>Not only are businesses not alienated by this sort of thing, many of them will either a) have explicit budgets for it or b) have explicit requirements that <i>they cannot buy your stuff if they cannot also buy the training</i>.<p>An Appointment Reminder customer wanted a quote for training. I said "Do you want me there to lead an in-person training session, a webinar, or several videos showing operation of the software which your team can review at their leisure?" She said "Quote me all of those." I think I picked $10k, $4k, and $2k. She said "Hmm -- no need to fly you out here but we can greenlight either of the other two without needing to talk to anybody."<p>(n.b. Assume that the yearly contract for the service itself is in the four figure region. That sometimes matters -- a few companies will just automatically assume support/training costs 20% of invoice.)