I found this blog by accident (don't ask). There are some most insightful customer acquisition strategies here.<p>This is a site for the open-minded! One of the biggest take-aways is how important a strong USP is plus understanding your target market.<p>The most attractive women are not the ones that make the most in that business.<p>Similarly, as Steve Blank would echo, one can have the most superior technology imaginable. Nonetheless, start ups still typically fail because of customer risk (not understanding customers needs and problems) vs product risk (outside of biotech).