Check out the podcast Rob co-hosts if you like it, always lots of practical advice.
<a href="http://www.startupsfortherestofus.com/" rel="nofollow">http://www.startupsfortherestofus.com/</a>
Very interesting, I'll definitiely look into more of these podcasts, but I don't agree with Rob on one thing - that downloadable desktop software is going away. Sure, web apps are easier to deliver and support, and there are many cases where it's a completely sufficient solution, but there are also cases where it just won't work. Filesystem access, OS integration, performance, reliability and a lot of other, smaller things makes writing a complex software really hard using web technologies, especially from the user experience perspective. The biggest issue in my opinion however is that web apps relies completely on internet connection, both to work with and to access your data. Nowadays the network infrastructure is rather stable, but it surely isn't as reliable as having the software and data locally (and making backups of course). We already have a lot of web based IDEs, graphic editors, office suites and so on, yet I don't know a single person who uses them for serious stuff.
If you listen to the conversation 35 mins (I've done so 3x times), it's very insightful.<p>This is the kind of stuff that a growth hacker really gets. The way I see it, in the B2B market, outside of Hubspot, very few companies are doing this as a solid lead generation and lead conversion strategy.