Here's another similar article by the same guy, Christophe Tauziet: <a href="http://blog.parse.com/2012/11/09/animating-the-cloud-modules-icon/" rel="nofollow">http://blog.parse.com/2012/11/09/animating-the-cloud-modules...</a>
Yuck. It's like designers are going crazy with animations just like when they learned about drop shadows, it's too much. Keep it simple and minimal. I checked their homepage and the animation of the silver box brings too much attention to it as well. You want the user to click on the green join now button but instead you bring attention to a graphic? The UX doesn't make any sense.<p>Animate what's important....not things just because you can.
I was so ready to be the critical complaining guy in this thread... animated web pages are one of my top "don't do things just because you can" pet peeves. But the animation here is actually fine, it isn't hindering my access to content, it isn't jumping around and forcing me to look at it, etc.<p>Nicely done.<p>To others that would like to add some dynamic animation to their pages: take notes! keep it subtle.