As someone who has become fairly involved in the monetization of viral, online gaming, I can confidently say that it's not <i>that</i> unlikely for Socialmedia to claim numbers like that.<p>My real beef with this post is the assertion that Facebook apps are dying because of changes in layout. That's not true. Most of the big-name Facebook apps are growing traffic AND revenues. Check out how well the CPA-based solutions are doing.<p>The Facebook app realm is dominated by engaging, high-retention games. Think anything of the "Mob Wars" ilk. I can sympathize with the author's position seeing as how his apps were largely based on having something on the user's profile surface. Unfortunately, those apps are dead; it's the games that dominate Facebook now.