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Vertu chooses Android over Windows for luxury handset

31 pointsby klearvueover 12 years ago

11 comments

meatyover 12 years ago
I genuinely can't see why anyone would pay that for a handset. They are an icon of conspicuous consumption, nothing more.<p>Regarding the OS choice, they are right about market share which is why they were on Symbian and are now on android. Only time will tell where they end up.
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cpursleyover 12 years ago
I just don't get it. Then again I don't get Rolex or Land Rover, both inferior products compared to digital watch / Toyota.
moccajoghurtover 12 years ago
&#62; The only thing that scratches it is a diamond.<p>Too bad since their target market is probably in possession of a lot of diamonds.
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meeritaover 12 years ago
Before: a luxury phone with crappy software. Now: a luxury phone with good software.<p>Buy it if you like to burn money.
Zigurdover 12 years ago
I do not know if Vertu was ever run at a profit, but, evidently, their new owner thinks it is possible.<p>The future prospects for Vertu are probably on an upward trend. If they can keep the software on their devices updated, a nice Android phone should have a five year lifespan before it is hopelessly out of date and unable to run new versions of the OS or lack the peripherals to support new features.<p>The size of phones, and screen resolution might be stabilizing. Several years of incremental improvements to power efficiency and other parameters will still add up to obsolescence. But, eventually, phones may become more like wristwatches. I have worn the same watch for more than 20 years, and it was made to last.
djmdjmover 12 years ago
They'll be flying off the shelves faster than you can say "Veblen good"
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olgeniover 12 years ago
&#62; Each device has a "concierge" button<p>...and a 10 billion yen balance...
StanSover 12 years ago
Nokia still retains an ownership stake in Vertu and yet Vertu doesn't seem to have much faith in its former parent's strategy.
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huhtenbergover 12 years ago
It's a status symbol. It can be running MS DOS and still have the same niche demand.
SlipperySlopeover 12 years ago
Looks like a wise decision on the part of Vertu.<p>Why doesn't Nokia make the same decision!
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usaphpover 12 years ago
How can anybody associate android with Luxury? Was not android made to be very inexpensive in the first place?
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