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Tesla CEO Elon Musk is right to battle bad review of the Model S, experts say

3 pointsby dave1619over 12 years ago

1 comment

001skyover 12 years ago
The NYT review was definitely damaging to Tesla. The failure to dimensionalize li-ion power by a thermal variable is an engineering and marketing failure. On that count alone NYT review scores points. Whether or not the PR counter-punch will have sufficient weight, only time will tell. But fundamental limits of [li-ion] battery-powered electric cars are now very clearly two: (1) poor energy to mass ratio; and (2) variability/innefficiency in cold weather. The main problem with (2) is (1), which limits the ability to brute-force a solution.