Seems like somewhere between Trac and Github. I'd like to see it integrate with TicGit; that would rule. Trac's tickets are nice but having tickets integrate with the repo itself and being able to mess with tickets when offline or unable to reach your Trac installation is super nice. Especially if you're working on a project for a client, having them be able to open tickets is a huge plus (AFAIK TicGitWeb doesn't do this or integrate with gitweb/cgit/Gitorious.)
Call me a naysayer, but this is the danger of starting your company too close to the open source flame. Eventually the community decides they'd rather have an open/free version and you get burned.