<i>You can’t get any better than that. This was an absolutely brilliant chain of events, which I believe was all planned. They were able to literally make a huge splash out of a non-event. Don’t be surprised if you see your next bottle of Maker’s Mark a couple bucks more than you’re used to.</i><p>Don't be surprised if a lot of us customers take our business elsewhere. We don't know what's in that bottle anymore, aren't sure about MM's stance on quality re: a luxury product, and see a lot of other bottles on those upper shelves.