Another great guide on Pricing: <a href="http://conversionxl.com/pricing-experiments-you-might-not-know-but-can-learn-from/" rel="nofollow">http://conversionxl.com/pricing-experiments-you-might-not-kn...</a>
Here's a recording of the webinar these slides are from:<p><a href="http://kiss.wistia.com/medias/pkpgivfoga" rel="nofollow">http://kiss.wistia.com/medias/pkpgivfoga</a>
"Your goal = prove that the product can be sold"<p>Noooo! This makes it sound like you can start with a pricing model that is way off and change it later. When you change it, you better be charging for something different, or customers will be pissed. Netflix is perfect example. Great service, great product, and then they lost a lot of customer when they said, "Instead of paying A and getting X and Y, we're only going to give you X for A, and you can pay B for Y." If you do change pricing, you need to change the product package in a way the customer can justify.
Curious to hear feedback on how to handle pricing for existing customers as you evolve your pricing model. The KISSmetrics guide recommends grandfathering in existing customers which makes sense. Are there opportunities to allow them to help grow your customer-base by inviting new customers into their discounted pricing tier, and is that generally worth it, or should you avoid the complexity involved with managing such a broad range of price structures?
Some great points. Understanding <i>why</i> your users use your product vs. <i>how</i> they use it will go a long way in determining price. I think the why is much more impoerant than the how.