Some info on the methodology here: <a href="http://www.timeshighereducation.co.uk/world-university-rankings/2013/reputation-ranking/methodology" rel="nofollow">http://www.timeshighereducation.co.uk/world-university-ranki...</a>.<p>Seems highly subjective but more organized than a simple popularity contest. I find it odd that Texas A&M and UF made this list while Dartmouth not at all.
To me, the reputation ranking is much less interesting than their "World University Rankings" which ranks on a lot more criteria than simply reputation.