Amory Lovins talks about this in his old TED talk circa 2007<p><a href="http://www.ted.com/talks/amory_lovins_on_winning_the_oil_endgame.html" rel="nofollow">http://www.ted.com/talks/amory_lovins_on_winning_the_oil_end...</a><p>including his great line, about the whales partly being saved by profit-maximizing capitalists who were looking for something better than whale oil.