101 ways to save Apple (1997)

So many of these are really funny in retrospect. It's almost like Apple just did the opposite of a lot of this advice: compete on specs, become more open, license their products, rent generic PC store space.<p>On the other hand, in retrospect, some advice is really good. Buy a song, invest in gesture based and mobile tech, switch to Intel, build OSX only applications, LISTEN TO STEVE, change the logo/branding, and simplify the product line stand out as keys to Apple's success since then.

In a single page: <a href="http://www.wired.com/wired/archive/5.06/apple_pr.html" rel="nofollow">http://www.wired.com/wired/archive/5.06/apple_pr.html</a>

<i>71. Become a graphic design company and dominate your niche the way Sun and Silicon Graphics do.</i><p>Er, that worked out great for those two.

does anyone know how much the stock price was at this point?

Well, they were right about Netscape.