It's silly to blame outsiders for not understanding the internal processes of one of the most secretive tech companies out there, and one that is very selective as to which journalists it gives access to information. Apple doesn't like people making wild guesses about what they're doing? Then they shouldn't be so secretive.
I've got a strong feeling this is about RND projects that never launch. Those projects are real but can make you feel useless.<p>Unfortunately I did a lot of those "never launch" projects and they make you wonder if the company is testing your loyalty.