It's a nice story, but "Do you think we should make a smoothie company?" seems like the wrong question to ask and one that's likely to get a self affirming response. So more likely the benefit was psychological for the founders to justify to themselves that they should take the risk of starting up.<p>I mean, I'm sure I could make smoothies or bake cookies that people would think were awesome. Just use good ingredients and follow the recipe , that part isn't hard. OTOH knowing whether there is an oversupply of smoothies in the market already and knowing how to sell them in large enough quantities, manage production etc is another question entirely.
Overpriced processed juice. Only reason this company is still alive is because it's owned by the Coca-Cola company.<p>Try to do the same and watch your company go bankrupt within 2 months.
I loved the start up feel of the company and the fact they had a sense or humour. They also listened to customers, once when I had a minor complaint about one of their drinks they brought in an entire tray of smoothies for the people in my office. Way cool.<p>It is a shame however that they also took the startup route of selling out to Coca Cola, and from then on in my opinion their product has gone downhill in quality and the new drinks they do are just crap bottled under the Innocent brand.
I'm hooked on this entire site now. Nice find. There's a bunch of good stories here. Is this a Hacker News reader who made this site?<p>Keep it up please if you're reading this.
It's a very nice anecdote, but the title is basically a random string of words that makes no sense.<p>"Starting small" is not a fear that any budding entrepreneur has.