How about: don't run ads (except trailers) before films. It is so obnoxious to be forced to sit through an ad before something you're paying for. Especially in a theater. If an ad on TV bothers you, you can turn off the sound or go into the next room. If an ad in a newspaper or magazine bothers you, you can cover it or turn the page. But an ad in a theater you are getting shoved in your face no matter what.<p>Ads have a cost. People who think they can keep sticking more and more ads on things don't realize that they're gradually making whatever it is less attractive. But eventually you cross a line.
I'm interested in the advances digital cinema projection can bring. Smaller cinemas (20-50 seats) for on demand viewing of a catalog of 1,000s of films. Simply select what you want and go watch it in comfy seats with food served to your seats. Whilst your watching the 15 mins of trailers any other people can choose to also come watch the film. Then on the way out pick up a copy of the DVD..
> 3. Breaks are good<p>Uhmmm... no they're not! Movies are quite long as it is, last thing I need is to break a story and spend extra 15min at the theater.