Looks like this is also the topic of Robert Scoble's new book. "The age of context". <a href="http://www.forbes.com/sites/shelisrael/2012/07/17/announcing-age-of-context-a-new-book-with-robert-scoble/" rel="nofollow">http://www.forbes.com/sites/shelisrael/2012/07/17/announcing...</a>