Awesome, step-by-step interview on when and how to launch a company and solicit effective helpful feedback. If you want your product to be perfect, you're thinking backwards. Nelson says launch crap and refine. Here's how.
Awesome, step-by-step interview on when and how to launch a company and solicit effective helpful feedback. If you want your product to be perfect, you're thinking backwards. Nelson says launch crap and refine. Here's how.
One thing he doesn't talk about that fits really well is Steven Blank's Customer Development model, which essentially is: don't wait until you've built your product to solicit feedback. Get out there and start talking to your (hypothetical) customers NOW. Show them your internal version, show them mockups, sketch it on the back of a napkin, do whatever you have to do. Don't keep waiting until you have "something to show" before you start getting feedback.