Interesting challenge. I just attended a meeting of data science professionals at linkedin, microsoft, netflix and lean plum they all were talking about the need for more data science professionals. This might help you out if you're thinking about entering this challenge. <a href="http://www.verious.com/board/AKumar/the-hive-a-b-testing-information-session/" rel="nofollow">http://www.verious.com/board/AKumar/the-hive-a-b-testing-inf...</a>