I am an experienced UI/UX designer and was thinking of opening a service posting web design video tutorials, source files, tips, one-on-one help etc to monthly subscribers.<p>Is this something you would be interested in? And if so at what price point would you feel comfortable paying?
Just a caution: people who "would buy" generally greatly outnumber people who buy. You might want to try advertising your product like it exists and tally up serious inquiries. It's easy to rattle off things you "would do," a bit more effort to actually do them.
I would consider paying for an in-person tutorial/workshop, probably not for a newsletter. There's already Hack Design which I subscribe to but never find the time to read.
Only if it is really increasing my personal learning curve.<p>1. I want to try stuff my own.<p>2. Then I want an expert to step in.<p>3. The expert should teach me how to improve the stuff I already started.<p>4. And now the important part: I need to understand why/what makes it better.<p>5. Teach my how to "think" like a pro.<p>There is a gazillion of tutorials and stuff out, but what I am missing the most is fixing the gap between what is going on in my head vs. what is going on in the head of the teacher.
I would probably pay for the one-on-one help part. In particular, anything along the line of professional review of my own designs would be something I would pay for. I wouldn't pay for generic design advice from tutorials etc, as these kind of things are often a lot of work to really use and it's difficult to know if you've learned anything or used them correctly - plus there are very good ones available for free already.<p>I'm not sure how you'd be able to charge for this - if you charge consulting rates for one-on-one then only expect a few large companies/startups to sign up - and these guys would probably just hire a design consultant directly. If you went for a cheap offering, you'd need to keep the advice very short and shallow so as to cover enough people to make a living wage - and shallow design advice is not that helpful.
I'd be willing to pay for a book (E or physical). I'm not a big video fan. Probably $40-60.<p>Not sure what I'd pay for one on one. If you were willing to look at <i>my</i> code and evaluate, I'd be more interested. Rather than something 'lecture' style. You could then do future posts/tutorials via my one on one. "This was the original code, it was good but XYZ was lacking. So we did THIS. Here is a before/after shot, etc".
Very interested, but would have to be in-depth to be able to compete with all the free stuff on the web. For example, I'd pay for a tutorial that walks me through the design of a complete website app from start to finish, if it has video even better. Also, please don't exclusively make it subscription based. I'm willing to pay 30 - 50 dollars up front to learn something in depth (it's similar to paying for an e-book) than to subscribe monthly for something I may not have time to go back to. Offer both options.<p>If you do go through this, please dedicate a large portion of time on your workflow and tools. Not enough programming, design books do this. For example, when I learned Python and Django it took me a while to figure out VirtualEnv existed and things like Vagrant etc.<p>Put up a landing page and ask users to leave their email, it will help you gauge interest.<p>Good luck!
I would pay for lessons in the context of design critique. Meaning, I have (attempted) to design something, you offer harsh critique bracketed by tailored lessons. I think you'd have a good market since a lot of devs try their hand at designing their apps.
You should check out The Skool (<a href="http://theskoolrocks.com/" rel="nofollow">http://theskoolrocks.com/</a>) with Jose Caballer. He's the host of the This Week in Web Design podcast and former creator of The Groop design agency in LA. He has conferences as well as weekly group calls and one-on-one help, along with all the tutorials. You might be able to get some background on the pricing, although he caters more towards professionals looking to improve their career rather than strict tutorials of how to design better. But it's a good starting point. Also, you need to see how much value you can add compared to a DIY subscription to something like Treehouse or Lynda.
I am cheap and so are many other consumers of your product. That said, I have probably spent a few hundred bucks last year on online education (mainly codeschool and peepcode). The stuff I've paid for has the following feature ... some part of the education is given away for free. For other parts of more advanced parts, there is a fee. I guess this is a variant on the fremium model. This is how you get my hard earned cash :)<p>Regarding a price point ... I don't have a huge hesitation dropping $5 or 10 for a 1 hour screencast. More than that makes me think.
Why not just set up a skillshare class and find out exactly what people want directly? They would take care of the distribution for you, and so you can just figure out the content of the experiment.
I would. Make it like Railscasts and charge similarly and I would subscribe today. I would suggest very concrete lessons designed around a specific task. 5-10 minute lessons with a comments section and source code on github. Make it where I can login using my github account.. I would follow the railscast pricing model as well. Free + a Pro plan. Railscast's system is awesome. I would follow what has been proven successful. Good luck!
Your work is pretty amazing. I would suggest a freemium model where you give away a basic tutorial and sell the video/source/1on1. Definitely interested!