In light of the other thread about the BS $1B valuation based on an active users count (this is why the businessweek's of the world don't get tech), this price makes a lot more sense - Goodreads' users are not worth the same as LinkedIn or even Facebook.
this is interesting to me, given the silly discussion about the $1B price point (this is why BusinessWeek doesn't get tech) - clearly Goodreads users are not worth as much as LinkedIn users or even FB ones.