Its interesting to see that most of the customers seem to be women(or men buying for women). Might be worth taking a look to see some consumer buying choices.<p>ps: I only waited for few minutes though.
The site seems to map purchases down to the individual address of the customer (you just have to zoom in a while to get there). As a potential zappos customer, I can't help but feel a little weirded out that my order information is so public. I can't really think of any real security violations (other then a really convoluted phishing app), but it'd be interesting to see if they can even legally report this data under their user agreement policy