I fail to see the point or message behind this piece, it's all pure speculation and fantasy. Disgustingly so.<p>> Mainstream publishing is focused more on creating the market through one hit wonders. Mainstream publishing spends millions on trying to find the next Brown, Rowling, Meyer, or Roberts...<p>Erm, no it actually doesn't. It doesn't spend a penny on trying to find anyone, because you can't. It's not like music where you can scour a few 'battle of the bands' and maybe find some kids with talent.<p>Writers arrive at random and unpredictably when an agent takes on their manuscript. Mayer had a dream, wrote a book about it, got an agent (who realized it was good) and someone at Little, Brown and Company recognized that the 4 book series was worth an advance of $750,000 dollars so she wouldn't go elsewhere with it.<p>I'm sorry, but suggesting a single anything will kill mainstream publishing is preposterous. There's three things that could do it: #1 lack of new talent (doubtful, if anything there's more talent now than ever before), #2 lack of readers (again currently doubtful due to the fact that global book sales is increasing, even in the UK which currently authors more new titles per year than the US, despite having 1/5 the population) and #3 they fail to adapt to new technology (again doubtful, many publishers seem to be well involved with eBooks, which seems to be led credence by the fact that virtually every agent on planet Earth is walking around with a Kindle, Sony Reader or equivalent). The only thing currently affecting book publishers is the economic recession, which just like any industry is putting poor performers out of business and in a couple of months will reward good performers richly.<p>The suggestion that self-publishing is ever going to do anything is stupid, which tells me a lot about the blog. Anyone who knows anything about publishing, is that you should avoid self-publishing like cancer, because that's what it is. When a company will offer $750,000 to a new author with a great story, why would anyone want to <i>pay thousands</i> to a company that just hands you a giant pile of unedited books?<p>This blog article honestly disgusts me, as does the blog. Their knowledge is sub par, their criticism and judgment is equally so.<p>For Amazon to get anywhere in publishing it would be by offering bigger advances, bigger percentages and offering more money to the authors. Amazon can't do a thing without authors, and Amazon isn't going to get anywhere without being able to draw masses of talented authors, which they cannot possibly do without offering crazy percentages and advances to authors... which will only make the amazons 'publishing' <i>more</i> likely to fail. Bluh, it's just stupid faulty logic and it hurts my brain.