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Show HN: The Found a Business Book – Interviews with Entrepreneurs

76 pointsby jjets718about 12 years ago

18 comments

edw519about 12 years ago
Pros:<p><pre><code> - about half the interviewees are HN regulars - the other half look very interesting as well - nice sample chapter - DRM-free pdf - one good idea can from this can change everything - a thumbs-up from Dan Shipper - supports &#38; encourages a young member of this community - re-confirms that the good/inspriring on HN outweighs the negative </code></pre> Cons:<p><pre><code> - data inside may be free elsewhere </code></pre> The Pros win. I'm buying it. Thank you, Jack.
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dshipperabout 12 years ago
Worth noting that the guy who wrote this is 17 and still in high school. Pretty impressive stuff.
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orangethirtyabout 12 years ago
Interesting landing page. The choice of three &#60;h1&#62; feels weird. You usually go from &#60;h1&#62; to &#60;h3&#62; for the sub-headlines. The &#60;h1&#62; being the main <i>hook</i>. I would actually move your second headline ("Do you wish you could learn about business from some of the world's best entrepreneurs?") to the top, and then move the other ones to &#60;h3&#62; tags.Adding a picture of the book cover to the page usually helps sales due to how connects the price to a "tangible" product (even if its not). Make the free sample offer more noticeable. I did not see it the first three times I browsed the page. Tip: use a different color other than blue. The call to action button also washes away in the theme. Since you are using bootstrap, test using the btn-danger class (which makes it yellow), and change the button font color to black or dark grey. The page background should be a bit lighter to ease readability. Maybe use a light pattern from subtlepatterns.com. Instead of using italics in the second sub-headline ("Then The Found a Business Book is for you.") test changing the font color to a dark red. It tends to improve how much of the page people read.<p>Still, a very good start. Much better than most startups out there.
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jjets718about 12 years ago
Hi everyone! I'm the creator of The Found a Business Book. I'll be around for a while to answer questions if you have any!
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kumarskiabout 12 years ago
These entrepreneurs are great, but they all look like they do web stuff only.<p>The only thing I think about when I see this is: "The facebooks are great, but what about the Maersks"<p>Kudos to you creating something, but maybe the title is a bit too ambitious. The fact that you are 17 and have done this is commendable, but I strongly recommend that you reach out and try to get exposure to the entrepreneurs who build physical product innovations.<p>Best of luck champ.
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thatthatisabout 12 years ago
Books like this should really offer a money back guarantee.<p>Why? It signals quality and enables speculative purchasing.<p>The quality signal I think is obvious.<p>The speculative purchasing is an incremental sale. Emotionally, I'm not going to purchase this book without a guarantee unless I've decided to commit time to read it. However, with a guarantee I can buy it on the chance that I might read it. It's not logical, I know, but it is how customers work emotionally.<p>Also, economically your guarantee is basically free. 99% of the time its not worth my time to request the refund even if I don't like the book. The 1% is if your book has made me emotionally angry due to its poor content (1 book I've ever read).<p>But, people will game the system? No they won't. At least not in sufficient volume to make it worth worrying about. If I want to scam a free copy of your book, it's likely I can find a pirated version faster than I can get my wallet and enter my credit card number.
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mstolpmabout 12 years ago
Seems there is only a PDF version? I'd suggest to add an epub and/or mobi version: Much easier/better to use on mobile devices and tablets. Of course, it is possible to convert a non-DRM PDF for customers, but it's a hassle. Moreover, you could think about publishing on bigger platforms (Amazon, Apple, Smashwords or even Leanpub) as well: that might increase reach. Perhaps lower the price to 9.95$ in that process - that way you'd get 70% from every sales through KDP (35% else).
kriroabout 12 years ago
Bought,<p>will read it on the train on Monday. Excellent timing since I just finished reading all the interviews in "Founders at Work" that were on my most interesting list.<p>I saw that I used Gumroad to pay for it and Sahil is interviewed in the book. I think I'll read that one first :D<p>Edit: Small piece of advice: Imo it looks better and is easier to scan if single points actually have some sort of bullet or similar. This goes for the landing page (you'll learn X,Y,Z) as well as for the table of contents of the actual book :D
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ryangilbertabout 12 years ago
I started something similar with www.founders.cc (launches May 1)!<p>I'll definitely be buying this one as well. Looks like a solid list of entrepreneurs.
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ruswickabout 12 years ago
This book looks genuinely compelling, and is the first "HN books" in which I've been truly interested for quite some time. Alas, the price is too steep for me, and, were I in a position to buy it, this book would likely sit dormant in my queue of unread books for months if not years. Still, good luck.<p>(As an aside, the website is downright unusable on mobile.)
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wavesoundsabout 12 years ago
When I was a teenager I was interviewing bands with a tape recorder and printing the interesting parts in photocopied fanzines we would give away for free at shows and record stores. Nowadays kids interview CEOs via email and charge $15 to download a PDF of their responses. The times they are a changing.
josscrowcroftabout 12 years ago
I'd like to buy, but ... in the spirit of only pursuing immediately-relevant and -actionable information, is there anything in here about outsourcing, and lessening the time expended on repetitive tasks? 4HWW-type material?<p>Cheers!
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Disruptorsbookabout 12 years ago
I just bought the book! Working on something very similar (www.Disruptorsbook.com) but we both have featured different entrepreneurs and different angles. Would love to talk sometime!
noinputabout 12 years ago
Purchased, thanks for putting all these great opinions in one place. looking forward to the read.
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superfreshabout 12 years ago
Purchased. Great job putting this together. Looking forward to the read.
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mneumegenabout 12 years ago
Bought. Nice job, looks really interesting.
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tremeabout 12 years ago
by chance, was this inspired by Mixergy?<p>Purchased.
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shadowrunnerabout 12 years ago
Looks like a lot of value here, and congratulations to the author / editor for shipping! One niggle though: no audio format (and if there is I didn't see it).<p>Anecdotally, I saw noticeable jump in sales to my eBook No Budget Budget: <a href="https://leanpub.com/nobudgetbudget" rel="nofollow">https://leanpub.com/nobudgetbudget</a> when I added an audio book with it. Some people either don't like to read or don't have the time.<p>Something to consider.