This is terrible blog material because it's not something you can digest in five minutes or copy and use on your own startup.<p>But if you can take the time to figure out what he means you can use it to help judge your own creations and see where they are lacking.
#1 Good design is innovative<p>I'm sure there is plenty of good design that is not innovative. In fact, there is lots of value in sticking with what is familiar to the user, i.e. avoid innovation.
This is a clip from the documentary Objectified with Dieter Rams discussing this.<p><a href="https://www.youtube.com/watch?v=ahtHKCQUD2k" rel="nofollow">https://www.youtube.com/watch?v=ahtHKCQUD2k</a>